StartWise Privacy Policy — UK
Version date: 23 May 2026
This StartWise Privacy Policy — UK (the Privacy Policy) explains how Entrepreneur Legal Ltd, with registered office at 124 City Road, London, EC1V 2NX, United Kingdom (Entrepreneur Legal UK, we, us or our) collects, uses, stores, shares and protects personal data when you access or use the StartWise platform, website, dashboard, document workflows, drafting tools, document workspace, account features, payment flows, review requests, consultation booking tools and related services for UK business profiles, UK document workflows and UK services (together, StartWise or the Platform).
StartWise is the platform brand. For UK business profiles, UK document workflows and services provided through the UK website or otherwise by the UK Entrepreneur Legal business, StartWise is provided by Entrepreneur Legal UK. For US business profiles, US document workflows and services provided through the US Entrepreneur Legal business, StartWise may be provided by a separate US entity under separate US privacy terms.
This Privacy Policy applies where we process personal data in connection with:
UK business profiles;
UK document workflows;
UK StartWise Drafting products;
UK StartWise Membership;
UK Document Review;
UK Legal Consultations;
UK Request Scope or bespoke legal service enquiries;
the UK website and related UK Platform pages, including https://uk.entrep.legal/; and
communications with Entrepreneur Legal UK.
This Privacy Policy should be read together with the StartWise Platform Terms of Use — UK, StartWise Payment & Subscription Terms — UK, Cookie Policy — UK, any applicable Legal Services Terms, Document Review Scope, Legal Consultation Scope, and any separate engagement or scope terms that apply to legal services.
1. Important summary
This summary is intended to help you understand the key points of this Privacy Policy. It does not replace the full policy below.
Who controls your data: Entrepreneur Legal Ltd is the controller of personal data processed for UK StartWise services, unless we say otherwise.
What data we collect: We may collect account details, contact details, business profile information, workflow answers, uploaded documents and files, generated documents, payment records, consultation information, review requests, technical data and communications.
How we use data: We use personal data to provide StartWise, generate documents, manage accounts, process payments, provide legal services where purchased, respond to enquiries, maintain security, improve the Platform, comply with law and manage our business.
AI-assisted processing: StartWise may use AI-assisted features to help generate, classify, summarise, analyse or transform content. Outputs may be based on information you provide.
Uploaded materials: If you upload files, screenshots, images, videos, documents or other materials, they may be processed to provide the relevant workflow or service.
Legal documents and communications: Documents and communications you provide to us in connection with services will be treated as confidential and used to provide the requested service, subject to this Privacy Policy, our terms and applicable law.
Service providers: We may use third-party providers for hosting, payments, authentication, databases, AI functionality, analytics, email, scheduling, customer support and related services.
International transfers: Some providers may process data outside the UK. Where required, we use appropriate safeguards.
Your rights: You may have rights to access, correct, erase, restrict, object to processing, request portability and withdraw consent.
Contact: You can contact us at info@uk.entrep.legal.
2. Who we are
For the purposes of UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the controller for UK StartWise processing is:
Entrepreneur Legal Ltd 124 City Road London EC1V 2NX United Kingdom Email: info@uk.entrep.legal
We have appointed a privacy manager to oversee questions about this Privacy Policy and our handling of personal data.
3. Scope of this Privacy Policy
3.1 StartWise UK services
This Privacy Policy applies to personal data processed in connection with UK StartWise services, including Platform access, UK document workflows, UK drafting credits, UK membership, UK document review, UK legal consultations and UK bespoke service requests.
3.2 US services
Where you use a US business profile, US document workflow or US service, a separate US privacy policy may apply. The privacy policy that applies may depend on the business profile, document jurisdiction and service provider selected in the Platform.
3.3 Legal services and platform services
StartWise Drafting is a self-serve guided drafting workflow. Document Review, Legal Consultation and bespoke legal services are separate services. Personal data may be processed differently depending on whether you are using a self-serve Platform workflow or purchasing legal services.
3.4 Third-party websites and services
This Privacy Policy does not apply to third-party websites or services that we do not control, even if they are linked from the Platform.
4. Personal data we collect
We may collect and process the following categories of personal data.
4.1 Account and registration data
This may include:
name;
email address;
phone number;
username;
password or authentication credentials;
account settings;
login details;
user role and permissions;
organisation or business name;
account creation date;
membership status;
subscription status; and
communication preferences.
4.2 Business profile data
This may include:
business name;
trading name;
company number;
registered office or business address;
business contact details;
business description;
website or platform details;
jurisdiction selection;
business profile jurisdiction;
document jurisdiction;
sector or business activity;
role of users, founders, contractors, vendors, hosts, sellers or customers;
business model information;
saved workflow preferences;
saved document details; and
other information you add to a Business Profile.
4.3 Workflow and document data
When you use StartWise Drafting or related document features, we may collect and process:
document type selected;
workflow answers;
commercial terms;
party details;
payment terms;
service descriptions;
intellectual property information;
confidentiality information;
privacy and data protection inputs;
platform, marketplace or website details;
legal and commercial assumptions;
generated document drafts;
document versions;
edits, exports and downloads;
saved documents;
document metadata;
workflow status;
review recommendations; and
related user comments or instructions.
4.4 Uploaded materials
If the Platform allows uploads, we may collect and process materials you upload, including:
documents;
contracts;
policies;
screenshots;
images;
videos;
platform flows;
correspondence;
notes;
business records;
existing legal documents;
website copy;
product information;
marketing materials; and
other files or materials you provide.
Uploaded materials may contain personal data about you, your business contacts, founders, directors, employees, contractors, customers, vendors, hosts, sellers, users or other individuals.
4.5 Generated content and AI-assisted outputs
We may process:
prompts;
user instructions;
AI-assisted outputs;
generated clauses;
generated documents;
summaries;
classifications;
extracted information;
issue flags;
drafting observations;
workflow recommendations; and
other Platform outputs.
4.6 Payment and transaction data
When you purchase products or services, we may collect and process:
billing name;
billing address;
email address;
order details;
product purchased;
subscription plan;
credit pack purchased;
discount or coupon applied;
payment status;
renewal status;
cancellation status;
refund status;
invoices;
receipts;
tax-related information; and
transaction identifiers.
Payment card details are normally processed by third-party payment processors and not stored by us in full.
4.7 Legal services and consultation data
If you request Document Review, Legal Consultation, Request Scope or bespoke legal services, we may process:
matter description;
documents submitted for review;
consultation notes;
legal questions;
business concerns;
negotiation points;
strategy information;
matter scope;
conflict check information;
engagement details;
client instructions;
legal advice or review comments;
correspondence;
file notes;
billing records; and
matter administration information.
4.8 Communications data
We may collect and process communications you send to us, including:
emails;
support messages;
contact form submissions;
chat or helpdesk messages;
consultation booking messages;
phone or video call details;
feedback;
complaints;
testimonials or reviews where provided; and
any other information you choose to share.
4.9 Technical and usage data
When you use the Platform or website, we may automatically collect:
IP address;
browser type;
browser version;
device type;
operating system;
time zone setting;
approximate location based on IP address;
pages viewed;
links clicked;
login times;
workflow interactions;
feature usage;
error logs;
performance logs;
session data;
referral source;
cookie identifiers;
analytics data; and
security logs.
4.10 Marketing and preference data
This may include:
marketing preferences;
newsletter subscriptions;
opt-in and opt-out records;
campaign engagement;
survey responses;
feedback; and
preferences for products, services or communications.
4.11 Special category or sensitive data
StartWise is not designed for users to provide special category personal data unless specifically necessary for a relevant service. You should not provide health information, biometric data, children’s data, criminal offence data, sensitive financial information, highly confidential third-party information or other sensitive data unless it is necessary, lawful and appropriate.
If you provide such data, we may process it only where a lawful basis and, where required, an additional condition under data protection law applies.
5. How we collect personal data
We may collect personal data:
directly from you when you create an account, complete workflows, upload materials, make purchases, book consultations or contact us;
from your authorised users or team members;
from uploaded documents or materials;
from generated documents and Platform interactions;
automatically through cookies, logs and analytics technologies;
from payment processors and other service providers;
from scheduling, email, support, hosting, authentication and database providers;
from publicly available sources where relevant to a service you request;
from counterparties, advisers or third parties where you instruct or authorise them to provide information; and
from records created in the course of providing Platform services or Legal Services.
6. How we use personal data
We may use personal data for the following purposes.
6.1 Providing the Platform
We use personal data to:
create and manage accounts;
authenticate users;
provide dashboard access;
manage Business Profiles;
operate workflows;
generate documents;
store and retrieve documents;
process uploads;
save workflow history;
manage credits and membership benefits;
provide exports and downloads;
provide customer support; and
maintain Platform functionality.
6.2 StartWise Drafting and AI-assisted features
We may use personal data and User Content to:
route users to document workflows;
generate documents based on user answers;
extract or summarise uploaded materials;
classify user inputs;
generate clauses or drafting suggestions;
identify missing information;
present workflow assumptions;
help manage document versions;
provide AI-assisted drafting functionality; and
improve the reliability, security and operation of Platform features.
6.3 Payments, subscriptions and credits
We use personal data to:
process purchases;
manage subscriptions;
issue invoices and receipts;
calculate taxes;
manage credit balances;
apply discounts;
handle refunds;
investigate chargebacks;
prevent payment fraud; and
manage billing support.
6.4 Legal services
Where you purchase or request Legal Services, we may use personal data to:
assess your request;
conduct conflict checks;
scope the matter;
provide Document Review;
provide Legal Consultations;
provide bespoke legal services;
communicate advice or review comments;
maintain matter files;
comply with professional obligations;
issue invoices; and
manage our legal services relationship.
6.5 Communications and support
We use personal data to:
respond to enquiries;
provide customer support;
send service messages;
send account and security notifications;
send payment and billing messages;
send consultation confirmations;
handle complaints;
ask for feedback; and
manage user relationships.
6.6 Security and fraud prevention
We use personal data to:
protect accounts;
detect misuse;
investigate suspicious activity;
prevent fraud;
secure Platform infrastructure;
maintain logs;
manage access controls;
protect our rights and the rights of users; and
enforce our terms.
6.7 Improvement and analytics
We may use personal data to:
monitor usage;
analyse Platform performance;
understand feature adoption;
improve workflows;
improve user experience;
troubleshoot bugs;
develop new features;
test and maintain systems; and
create aggregated or de-identified insights.
6.8 Marketing
Where permitted, we may use personal data to:
send updates about StartWise or Entrepreneur Legal UK;
send newsletters;
promote relevant products or services;
provide information about membership, drafting credits, legal services or events;
measure campaign performance; and
personalise communications.
You may opt out of marketing communications at any time.
6.9 Legal compliance and business administration
We may use personal data to:
comply with legal obligations;
comply with court orders or regulatory requests;
maintain business records;
manage tax and accounting obligations;
handle disputes;
enforce contracts;
protect legal rights;
manage insurance;
support business transfers or restructuring; and
comply with professional, regulatory or risk-management requirements.
7. Lawful bases for processing
We rely on one or more lawful bases under UK data protection law, depending on the purpose of processing.
7.1 Performance of a contract
We process personal data where necessary to perform a contract with you or take steps at your request before entering into a contract, including to:
create and manage your account;
provide Platform access;
deliver StartWise Drafting;
manage credits and subscriptions;
process purchases;
provide Document Review or Legal Consultation where purchased;
provide customer support; and
manage billing and service delivery.
7.2 Legitimate interests
We process personal data where necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. Our legitimate interests may include:
operating and improving the Platform;
providing secure and reliable services;
preventing fraud and misuse;
maintaining business records;
managing customer relationships;
improving workflows and product functionality;
analysing usage and performance;
protecting our legal rights;
handling disputes;
communicating service updates;
marketing relevant services to business contacts; and
managing risk and compliance.
7.3 Legal obligation
We process personal data where necessary to comply with legal obligations, including obligations relating to tax, accounting, professional duties, court orders, regulatory requests, data protection law, recordkeeping and dispute handling.
7.4 Consent
We may rely on consent where required, including for certain marketing communications, non-essential cookies or specific processing activities. You may withdraw consent at any time, but this does not affect processing carried out before withdrawal.
7.5 Legal claims
We may process personal data where necessary to establish, exercise or defend legal claims.
7.6 Special category data
Where special category data is processed, we will rely on a lawful basis under Article 6 UK GDPR and a condition under Article 9 UK GDPR where required, such as explicit consent, legal claims or another applicable condition.
8. AI-assisted processing
8.1 AI-assisted features
StartWise may use AI-assisted features to generate, classify, summarise, analyse or transform content. These features may process your workflow answers, Business Profile information, uploaded materials, prompts, generated content and related data.
8.2 Purpose of AI-assisted processing
AI-assisted processing may be used to:
generate draft documents;
assist with workflow routing;
identify missing information;
summarise uploaded materials;
extract relevant details from files;
draft clauses or sections;
detect inconsistencies;
support document editing; and
provide other Platform functionality.
8.3 Human review
StartWise Drafting does not include lawyer review unless separately purchased. AI-assisted processing is not a substitute for legal advice, lawyer review, legal approval or legal sign-off.
8.4 AI service providers
We may use third-party AI service providers or infrastructure providers to deliver AI-assisted features. Where we use service providers, we require them to process data only for specified purposes and to protect personal data in accordance with applicable requirements.
8.5 Your responsibilities
You should not include unnecessary sensitive personal data in prompts, workflow answers or uploaded materials. You are responsible for ensuring that you have the right to provide any personal data processed through AI-assisted features.
9. How we share personal data
We do not sell, rent or lease your personal data to third parties. We may share personal data in the following circumstances.
9.1 Service providers
We may share personal data with providers that help us operate the Platform and provide services, including providers of:
website hosting;
cloud infrastructure;
databases;
authentication;
payment processing;
tax calculation;
email delivery;
customer support;
analytics;
scheduling;
video conferencing;
document generation;
AI-assisted functionality;
file storage;
security monitoring; and
professional support.
9.2 Payment providers
Payment information may be processed by payment providers. We may receive transaction information, payment status, customer details, invoice information, subscription status, tax information and related payment records.
9.3 Professional advisers
We may share personal data with lawyers, accountants, auditors, insurers, consultants and other professional advisers where necessary for business, legal, accounting, insurance, compliance or risk-management purposes.
9.4 Legal and regulatory authorities
We may disclose personal data where required or permitted by law, including to courts, regulators, law enforcement authorities, tax authorities, public bodies or other parties where disclosure is necessary to comply with law or protect rights.
9.5 Business transfers
If we are involved in a merger, acquisition, reorganisation, sale of assets, financing, restructuring or similar transaction, personal data may be disclosed or transferred as part of that transaction, subject to appropriate safeguards where required.
9.6 With your instructions or consent
We may share personal data where you instruct us to do so or where you consent.
10. International transfers
10.1 Transfers outside the UK
Some service providers or systems may process personal data outside the United Kingdom. This may include countries with data protection laws that differ from UK law.
10.2 Safeguards
Where required, we will use appropriate safeguards for international transfers, such as:
adequacy regulations;
the UK International Data Transfer Agreement;
the UK Addendum to the EU Standard Contractual Clauses;
Standard Contractual Clauses where relevant;
contractual protections with processors; or
another lawful transfer mechanism.
10.3 Your use from outside the UK
If you access StartWise from outside the UK, your personal data may be transferred to and processed in the UK and other countries where we or our providers operate.
11. Cookies and similar technologies
11.1 Use of cookies
We may use cookies and similar technologies to operate the website and Platform, remember preferences, secure accounts, analyse usage, improve performance and support marketing.
11.2 Types of cookies
Cookies may include:
strictly necessary cookies;
functional cookies;
analytics cookies;
performance cookies;
marketing cookies; and
third-party cookies.
11.3 Cookie preferences
Where required, we will request consent for non-essential cookies. You can manage cookies through the cookie banner, browser settings or other tools we provide.
11.4 Cookie Policy
For more information, please see our Cookie Policy.
12. Data security
12.1 Security measures
We implement appropriate technical and organisational measures designed to protect personal data. These may include access controls, encryption, secure servers, authentication controls, monitoring, backups, logging and internal policies.
12.2 No absolute security
No method of transmission or storage is completely secure. We cannot guarantee absolute security of personal data.
12.3 Your responsibilities
You are responsible for keeping your login credentials secure, using strong passwords, restricting access to your account and notifying us promptly of suspected unauthorised access.
12.4 Security incidents
If a personal data breach occurs, we will assess it and notify affected individuals or regulators where required by law.
13. Data retention
13.1 Retention principle
We retain personal data only for as long as necessary for the purposes for which it was collected, including to provide the Platform, deliver services, comply with legal obligations, resolve disputes, maintain records and protect rights.
13.2 Retention factors
Retention periods may depend on:
the type of data;
the product or service used;
whether the data relates to legal services;
account status;
subscription status;
legal and regulatory obligations;
tax and accounting requirements;
professional obligations;
limitation periods;
dispute status;
security requirements; and
user deletion requests.
13.3 Account data
Account information may be retained while your Account is active and for a reasonable period afterwards for recordkeeping, legal, compliance, security and business purposes.
13.4 Workflow and document data
Workflow answers, Business Profile data and generated documents may be retained while your Account is active and for a reasonable period afterwards unless deleted earlier in accordance with Platform functionality, our policies or applicable law.
13.5 Legal services data
Data relating to Document Review, Legal Consultation or bespoke legal services may be retained for longer periods where necessary for professional, legal, regulatory, insurance, conflict-checking, risk-management or recordkeeping purposes.
13.6 Payment data
Payment and transaction records may be retained for tax, accounting, audit, dispute, fraud prevention and legal compliance purposes.
13.7 Deletion and anonymisation
Where personal data is no longer required, we may delete it, anonymise it or retain it in a form that no longer identifies you.
14. Your data protection rights
Subject to applicable law and exemptions, you may have the following rights.
14.1 Access
You may request access to personal data we hold about you.
14.2 Rectification
You may request correction of inaccurate or incomplete personal data.
14.3 Erasure
You may request deletion of personal data in certain circumstances.
14.4 Restriction
You may request restriction of processing in certain circumstances.
14.5 Portability
You may request a copy of certain personal data in a structured, commonly used, machine-readable format.
14.6 Objection
You may object to certain processing based on legitimate interests, including certain profiling or direct marketing.
14.7 Withdrawal of consent
Where we rely on consent, you may withdraw consent at any time.
14.8 Marketing opt-out
You may opt out of marketing communications at any time by using the unsubscribe link in marketing emails or contacting us.
14.9 How to exercise your rights
To exercise your rights, contact us at info@uk.entrep.legal. We may need to verify your identity before responding.
14.10 Limits and exemptions
Your rights may be subject to exemptions, including where processing is necessary for legal claims, legal obligations, professional obligations, confidentiality, third-party rights, security, fraud prevention or retention of legal services records.
15. Children
The Platform and services are intended for individuals over the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18, we will take appropriate steps to delete it.
16. Direct marketing
16.1 Marketing communications
We may send marketing communications where permitted by law, including where you have opted in or where we rely on a lawful basis that permits business-to-business marketing.
16.2 Opting out
You can opt out of marketing communications at any time. Service, account, legal, billing and transactional communications are not marketing and may still be sent where necessary.
17. Automated decision-making
We do not intend to make decisions based solely on automated processing that produce legal or similarly significant effects on you without appropriate safeguards. AI-assisted workflow outputs and document generation are based on user inputs and are intended to support user-directed drafting, not to make final legal decisions about you.
18. Confidentiality and legal documents
18.1 Legal document and communication data
When you use our services, legal documents you provide and communications you send to us will be treated as confidential and used to provide the requested service, subject to this Privacy Policy, our terms, professional obligations and applicable law.
18.2 Platform limits
The Platform is an online service and may rely on third-party providers to host, process, store, transmit, analyse or secure data. Confidentiality is subject to the operational and technical requirements of providing the Platform.
18.3 Legal privilege
Using StartWise Drafting alone does not necessarily create a lawyer-client relationship or legal privilege. Where Legal Services are separately provided, privilege and confidentiality may be considered in the context of that legal services relationship and applicable law.
19. Third-party links
The Platform and website may contain links to third-party websites, tools, payment pages, scheduling systems, video providers or resources. We are not responsible for the privacy practices, security or content of third-party websites or services. You should review their privacy policies before providing personal data.
20. Complaints
We hope that we can resolve any query or concern you raise about our use of your personal data.
If you are not satisfied with how we have processed your personal data or responded to your query, you may complain to the Information Commissioner’s Office (ICO). Further details are available at https://ico.org.uk/concerns or by telephone on 0303 123 1113.
21. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, Platform functionality, service providers or operational needs.
When we update this Privacy Policy, we will post the revised version with a new effective date. We may also notify users through the Platform, by email or by other reasonable means where changes are material.
You should review this Privacy Policy regularly.
22. Contact details
If you have any questions, concerns or requests relating to this Privacy Policy or your personal data, please contact:
Entrepreneur Legal Ltd 124 City Road London EC1V 2NX United Kingdom
Email: info@uk.entrep.legal